in Central and Eastern Europe
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ROIHunter – helps you to get the most of FB Ads
There are rarely situations like this: a rather unknown Czech company hires a British actor for the launch video of a product with significant international ambitions. And the company has scored five of the top ten most sought-after Czech clients before the media even discovered the service. This is the story of ROIHunter.com – a project developed by a Czech …
Dr. Bertalan Meskó – Dr. House on Twitter
Social media appears to be a tool mostly for journalists and marketers. Dr. Bertalan Meskó is making a difference in one of the less expected fields. Medicine. He founded Webicina, a curated social media resources website, and started the first online course focusing on social media and medicine. Besides his story, he gives many tips valuable for all of us …
A surprising Facebook guru: Jaromír Jágr
The NHL lockout at the beginning of the current season caused small hockey madness in more than one European country. The most watched figure in the Czech Republic was definitely Jaromír Jágr, who also brought the excitement to Facebook. He casually began to communicate with his fans on his official Page and it was incredibly easy for him to attract their …
Jelena Jovanović – the pirate cybernaut
Jelena Jovanović is the founder of Cybernaut & Friends agency for integrated marketing communications, pre-politically active in Pirate Parties International and a member of a few organizations relevant to cyber-space. We have been planning this interview for a long time – and it has turned out to be very different from other Babel Guide interviews (past ones as well as …
Lukáš Kořínek – just another Bubble?
Lukáš Kořínek is the mastermind of the social media agency Bubble and the up and coming project PostHeads. His experience with digital landscape is quite vast for his young age of 24. What brought Kořínek to where he is now? This is what he has to say…
Babel Guide Reloaded
OK. It has been a long period of silence. Long enough to claim Babel Guide dead. But, to me the main idea stays valid – only the way I thought this site could be run turned out a dead-end. So, lets start again. I announce Babel Guide Reloaded, starting 1st May 2013!
CouchSurfing 101 – 10+1 tips to enjoy the hospitality networks
I guess I can claim to be a pioneer among hospitality networks users in Czech Republic. I registered on Hospitality Club in 2004, joined CouchSurfing in 2006 because of writing an article about the new trend in travelling and hosted probably 100+ people. Many people have asked me about my experience and so I decided to sum it up in a popular form: 10+1 tips how to enjoy CouchSurfing to the fullest!
Ten Commandments of Twitter Communication for Companies
Martin Malý, an important Czech blogger, ex-editor in chief of Zdroják, founder of bloguje.cz and generally a really interesting guy, wrote Ten Commandments of Twitter Communication for Companies last autumn. You might think they’re totally clear – and so do I – but there are SO many brands ignoring them that I believe it’s still worth repeating them again.
Social media ≠ Marketing
Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.
My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.
Success stories
This is my favourite part of the whole concept. I have seen many great projects and people in Czech Republic and other CEE countries and I often wondered – what would the gurus from Silicon Valley say about them? Are these concepts interesting taken away from the original context? But in most of the cases we never know, as they haven‘t made it to the eyes of the English speaking public.
In my opinion, it‘s about time to showcase their projects. We will ask social media specialists, marketing weirdos, crazy librarians, famous bloggers, nerdy start-up founders to find out more about what is their secret formula, where do they come from and what are their goals. We want to ask about their biggest mistakes and their opinion on life, universe and everything.
Your gateway to social media in CEE. Learn about the trends, influencers, successful projects, local stars, new startups and get connected – without spam and deadwood